In 2016, I decided to create this brand to convey a message to all practitioners of the beauty industry that it’s all about the hair! I’ve seen a lot within the 25 years I’ve been in this industry — stylists came and went like a lost breeze because they didn’t take their professions seriously.
As apart of this industry, it is important to understand that you must evolve with the tides and trends of our profession. I have been truly blessed to have been around amazing stylists and entrepreneurs that have taught me so much. This brand is for all those stylists that have PASSION + LOVE for this business, stylists willing to learn, to have fun, to share, to teach, and to make our clients feel empowered.